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After lingerie line, Sonia Rykiel, presents knitwear collection for H&M, which will hit the stores on February 20. Rykiel, known for her knits, brings adorable sweaters and accessories from her French boutiques to the public with this collection, her second with the Swedish retailer.
I had a look at the collection on the official website and I doubt it will become “must have” item for me.. Expect to see the signature stripes, a mass of knitwear and cutesy shaped skirts and accessories. The collection is very cute but in a mature way, but the best thing about these collaborations is the price! We can pick up a piece of designer wear for a cheap and affordable price, maybe not 100% cashmere treatment, but we have the style, colors, shapes and the label on it!
The ultimate accessory from the collection is the UNICEF bag by Sonia Rykiel pour H&M, which shows the commitment of H&M, Rykiel and customers to helping children in the cotton producing areas of India. Thirty per cent of the proceeds from the bag will go to the project.
Besides women's wear, Rykiel has designed clothes for girls 18 months to 8 years old.
I personally didn't like any of the previous collaborations, which include Comme des Garcon, Jimmy Choo, Sonia Rykiel's lingerie line. I would love to see Marc Jacobs or Vivienne Westwood for H&M..
Have you got your eye on any of the Sonia Rykiel collection? Which designer would you love to see collaboration with H&M?
Please notice that Sonia Rykiel's collection will be represented in H&M HuaiHai Rd store only.





All images are from H&M Official website
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